Brand Positioning Maps - Current and Proposed

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Current:
This brand positioning Map is where I feel the brand currently sits in the market against competitors. This map compare the quality and the price of the brand. I think Dolce and Gabbana has a high quality and a high price. However it is slightly cheaper than Prada and Gucci. 


Proposed: 

This is where I think my proposed brand D&G will sit against competitors in the market. I think it will be in the same area as competitors such as Moschino and Versus. It will be of a high price and high quality however it will be a lower price point than original Dolce and Gabbana brand. 

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Brand positioning maps

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Competitors

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Competitors Links: https://allllllllliago.wordpress.com/2015/08/09/target-customers-competitors-brand-architecture-brand-position/ https://huc7dg.wordpress.com/2015/05/17/dolce-gabbana-competitor-analysis/ https://www.theguardian.com/fashion/fashion-blog/2015/jan/19/-sp-prada-versace-and-dolce-gabbana-hit-milans-catwalks http://academic.mintel.com/display/754863/?highlight#hit1 Top competitors of Dolce and Gabbana include: Gucci Italy has a very strong brand image and brand awareness, Gucci was founded in Italy in 1921, it is famous for its leather goods and craftsmanship of products. Gucci markets both Male and Female customers and age range 25-50, they also have a childrenswear line. Dolce and Gabbana has also got a market for each of these areas. Incomes of consumers for Gucci are very high, they are in a steady financial condition  Versace  Versace also origins in Italy in 1978. Donetella Versace the artistic director who took over from her brother who foun
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