Fashion Management and Marketing 1

Streetwear collaboration moodboard - this moodboard contains images of existing streetwear and luxury brand collaborations such as Supreme X Louis Vuitton, Versace X Keith, Champion X Vetements and Moncler X Craig Green. I have also used some examples of Virgil Abloh for Louis Vuitton. I have chosen these because I think this is the aesthetic I want the D&G streetwear collaboration to be look like. I think this is really current and I love the simple but original looks. 

This was my first attempt at the current competitors moodboard. I have included the brands Gucci, Dolce and Gabbana, Prada and Versace and Louis Vuitton. I decided not to use this moodboard as I dont think It represents the current brand Dolce and Gabbana. In my report I want to represent the aesthetic of Dolce and Gabbana and make it contrast to the brand D&G, I think this would be too similar to my proposed brand aesthetic, so I decided to re do this moodboard ( as seen in another blog post ). 

This moodboard is to show how the new brand D&G will use social media and influencer marketing to promote their products. I have said in my report that the brand needs to pick carefully which influencers they use to ensure that it has the correct audience to reach the right consumers. On this moodboard I have tried to include influencers who I think would be good for promoting D&G such as Daisey and Ellie O'Donnell. I have also got Cardi B wearing Dolce and Gabbana products as I think she targets the younger more millennial demographic. I have then put in exsisting campaigns including the #DGInfluencer campaign as I think the brand should continue to do things like this to target the right demographic. 

This mood board is to show the consumer demographic of my proposed brand - D&G. This brand will be targeted at Millennials and Gen Z consumers. This moodboard consists of images Dolce and Gabbana have already previously used, mostly on their instagram. This shows that the brand are already targeting this demographic they just need to separate their products and campaigns from the original traditional ones. I like how quirky and fun this moodboard is.

This moodboard shows the proposed competitors for my new proposed brand D&G.  I think the brand will be positioned with brands like Versus, Moschino and Mui Mui. I have placed D&G at the top as I plan that after my recommendations this new brand will be on top of competitor brands.  I tried to make this moodboard as visually representative of the new brand as I could as I want it to be bright and bold and very edgy. I think the paintings and graphics on this moodboard represent this. 

This moodboard shows the proposed demographic for the original main line Dolce & Gabbana. I want this demographic to include mothers, slightly older women who like to travel, very fashion conscious and from 30-50 years old. I like the aesthetic of this mood board and I think it gets all of the information in by using images. I have tried to keep the same red theme running through it. I also put the flowers in as I want this to stay to the traditional Dolce and Gabbana aesthetic. 

This moodboard visually explains Dolce & Gabbana's current social media and influencer marketing and marketing mix. I have used a collage of Rihanna who is an influencer wearing the brands products, I have put images of products of the brand including sunglasses trainers, handbag, perfume and beauty products to explain the mix of products. I have also used images of the exsisting influencer influencers the brand has used as well as the current instagram followers/ posts etc. I think this moodboard was really difficult to include all of the information In one moodboard without making it look to busy however I think I have managed to condense all of the vital information.

This is my moodboard to visual explain the current consumer demographic of Dolce & Gabbana. I wanted to explain that the brand is currently targeting a lot of different demographics and they are very confused as to which audience is their main focus, I think this puts the brand at a disadvantage as the products and styles do not suit every different type of consumer. I tried to explain that they target different age ranges and genders and there isn't really a demographic Dolce and Gabbana don't cater for. All of these images in this moodboard are taken from catwalks and campaigns and this proves that the brand does cater for all of these consumers as all of the clothes are Dolce and Gabbana.

This is my second attempt at the current consumer demographic moodboard, after the first one I wanted to make it more professional. I like the theme of the red that runs through as I think that it ties them all together nicely. The top image is Gucci however I do not think this has been made very clear and I could have put the logo in somewhere to ensure people who are not fashion conscious which brand I am talking about. I have positioned Gucci at the top as I believe they are the biggest threat and the biggest competitor for Dolce & Gabbana, I then have the rest in ascending order as to where I think they sit in the market currently. I like the simplicity of this moodboard as it has lots of white space and its not too complicated.