Fashion Management and Marketing 1

Links: https://hbr.org/2016/02/luxury-brands-can-no-longer-ignore-sustainability In the past the fashion industry hasn't directly been associated with concerns for environmental impacts and human rights. First of all: The laws are changing, there was a new law in 2015- The modern slavery act in the UK. This law requires companies doing business in Britain to publish a board-approved, public annual slavery and human trafficking statement. This kind of law clearly drives much more transparency in the industry. 71% of UK retailers and suppliers think its likely there are slaves in their supple chain. Although this does not directly link to Dolce and Gabbana as they are not a UK retailer it is putting a lot more exposure into the industry and it won't be long un til consumers want to know that the brand has no connections with slavery etc or will only buy from brands to publicly announce that it has no involvement. Secondly, The indirect and more powerful pressures: social ...

Links: https://fashionunited.uk/news/fashion/gucci-unveils-gucci-equilibrium-as-it-strengthens-its-sustainability-strategy/2018060530038 https://www.vogue.co.uk/article/gucci-equilibrium https://www.gucci.com/us/en/st/stories/gucci-equilibrium/article/culture-of-purpose These are images taken from the Gucci App about their Gucci Equilibrium line.  Gucci Equilibriums objective is to strengthen Gucci's sustainability strategy. This makes Gucci a high sustainable responsible and highly desirable luxury fashion house. This collection by Gucci is showing consumers that the brand is listening to their wants and changing their approach to the fashion industry to meet these needs. This is setting a great example as one of the leading brands. Gucci has published their 10 year comprehensive sustainability strategy. Their three main focus points are: Environment, people and new models of sustainable innovation. Under the first pillar environment, Gucci highlights ...

My aim of this questionnaire is to find out about the following things, sustainability, controversies, animal cruelty and online/ in store sales. I wanted to know this so that when it comes to the recommendation part of report I have an idea what the consumer cares about the most. I posted these questions on my Instagram page and took the results after 24 hours. Because this questionnaire was posted on instagram the age range of the audience would be from 16-25. This shows that these results are for the younger demographic of Dolce and Gabbana and potentially the next generation of consumers. 1. When buying from a luxury brand do you take into consideration sustainability?   299 voted on this post 127 people said yes and 172 people said no. This was 42%yes and 58% no. This shows that almost half of consumers take into account sustainability, By not being sustainable and helpful to the environment Dolce and Gabbana could lose 42 out of 100 customers. 2. If a b...

Sustainability: links:  https://www.rankabrand.org/sustainable-luxury-brands/Dolce+&+Gabbana http://www.dolcegabbana.com/corporate/en/group/code-of-ethics.html Dolce and Gabbana has achieved the E-label. This is the lowest possible score for sustainability. They haven't communicated nothing concrete about the policies for environment, carbon emissions or labor conditions in low-wages countries. For is as consumers, it is unclear wether Dolce and Gabbana is committed to sustainability or not.  According to the Dolce and Gabbana website and code of ethics, they state that respect for the environment is a fundamental value that the company pursues by adopting a sustainable conduct when performing its activities and supporting initiatives and projects to combat climate change. However I couldn't find any projects Dolce and Gabbana have done to combat climate change like they state. However unlike many luxury brands Dolce and Gabbana do a sale with their previ...