Fashion Management and Marketing 1

https://www.statista.com/statistics/325587/instagram-global-age-group/ distribution of instagram users by age as of January 2018. This information is really useful as we can see that when Dolce and Gabbana are using social media and influencer marketing over instagram as they have been in the past it is mainly targeting 18-34 year olds which is 61% of instagram users. This shows that this marketing isn't likely to be seen by people over 34 and they may feel neglected and like the brand doesn't want them to notice their new products and campaigns. I feel as though this kind of marketing will be very useful to target the younger generations and it probably the best kind of marketing possible to reach them. However I feel as though Dolce and Gabbana also need to do other types of marketing to include all of the consumers otherwise the older generations will miss out.

Conclusion: Instagram statistics: Day 1 Followers: 19.1M Posts: 7,897 Following: 3 Day 7: Followers:19.2 Posts:7916 Following: 3 Results: The followers of the instagram account went up by 100000 people in a week, there was 3 posts a day and went up by 19 over the week (this doesn't include the first 3 posts on day 1)  Twitter:  Day 1 Posts: 15.6K Followers: 5.26M Following: 416 Day 7 Followers: 5.26M Posts:15.6K Following: 416 Results: We can see that this shows that the twitter account isn't as active as the instagram account, Although the same posts were posted to each social media page the instagram had much more interactivity and they gained much more followers than the twitter.  Youtube: Day 1: Subscribers: 323K Day 7:  Subscribers: 326K The brand did not post anything or have any action other than changing their cover photo after the first day. despite this we can see that the number of subscrib...

Links: leading-luxury-brands-instagram-followers Leading luxury brands with the most followers on Instagram as of May 2018 ( in millions)  We can see Dolce and Gabbana is 5th on this list, this shows that they are very successful beating competitors such as Valentino, Prada and Versace. However D&G are behind main competitors such as Gucci and Louis Vuitton by over 8 million followers. This shows that there is definitely an area to improve and gain more followers to increase there online profile.   This statistic presents a ranking of leading luxury brands on Instagram as of May 2018, based on the number of followers. The French high-fashion powerhouse Chanel is the leading luxury brand on Instagram with 28.05 million followers. Louis Vuitton, known for its signature luxury bags and luggage, is the second most followed luxury brand on Instagram – 24.55 million followers. With 19.7 million followers on Instagram, Dior ranked fourth. Dolce & Gabbana, Gucci, Pr...

Links: https://www.teenvogue.com/story/dolce-gabbana-thin-and-gorgeous-shoes https://www.businessinsider.com/dolce-and-gabbana-responds-to-critics-of-his-thin-and-gorgeous-shoes-2017-4?r=UK&IR=T Dolce and Gabbana released a low top white trainer with a jewelled back and black laces, the shoe is covered in messages like "so fab" and "love you more" etc in a graffiti style. However it also said "I'm thin and gorgeous" on these $973 trainers. People took to social media slating the trainers and saying how it is only promoting the idea that you have to be slim to be pretty and attractive, as these trainers are aimed at young women and teens this isn't very responsible of the brand. They should be inclusive of all body images and push the message to this audience that they are beautiful no matter what.  In an interview with Yahoo Style , Claire Mysko, CEO of the National Eating Disorders Association said: “Though there may be an element of c...

Social media review day 7: instagram:  posts: 7916 followers: 19.2 following:3 Todays 3 instagrams post were all about Dolce and Gabbana's children's spring summer 2019 collection. These images are very colourful and bright and match each other very well looking very visually pleasing on the page.  The hashtag #DGBambino and #DGSS19 were used to go along with this. The comments and feedback seem to be generally positive.  Twitter: tweets: 15.6K following: 416 followers: 5.26M Again the same 3 posts were published on the twitter as on the instagram. Non of these posts got more than 200 likes.  Youtube: The youtube page has again not been updated. In this whole week the only changes made have been the header picture changing on day 2. There is definitely room for this page to be used more, they may not be posting any thing else as they want their apology video to be the most recent and the first post that people come...

Social media review day 6: Instagram:  Followers: 19.2M Following 3 Posts: 7914 The Bio is still the apology video on Youtube and the profile picture or highlights have not changed either. The three new posts are all about Guiseppe Tornatore's vision for the SS19 collection. There is.  black and white theme in these photos and they have all been posted together so that the page still looks organised and well put together.  Twitter: Tweets: 15.6K Following: 416 Followers: 5.26M  Again the same 3 posts were posted onto the twitter page as was on the Instagram page but again the twitter didnt receive as much publicity as the instagram page did.  Youtube 326,188 subscribers  973 videos Still no updates on the Youtube Chanel. 

Links: https://www.cosmopolitan.com/entertainment/celebs/a25800811/kim-kardashian-dolce-and-gabbana-instagram-story-backlash/ https://people.com/style/kim-kardashian-deletes-dolce-gabbana-instagram-story/ https://www.dailymail.co.uk/tvshowbiz/article-5961865/Kim-Kardashian-pays-homage-D-G-Gabbana-slams-family.html Yesterday on January the 8th Kim Kardashian uploaded an instagram story of a beautiful Dolce and Gabbana outfit that had been sent to her. She posted the video saying how lovely it was and it even featured her little girl North West. After the video was released Stefano Gabbana went on to comment on one of the Kim Kardashians posts calling her whole family "The most cheap people in the world". Kim then went to delete the instagram story and did not react back to the designers harsh words. This is not the first time Stefano has been called out as a cyber bully.  As the Kardashians are one of the most influential families in this day and age, b...

Links: https://www.out.com/popnography/2018/11/21/brief-history-dolce-gabbana-being-racist-sexist-and-homophobic https://people.com/style/designer-stefano-gabbana-calls-selena-gomez-ugly-on-instagram/ https://www.independent.co.uk/life-style/selena-gomez-stefano-gabbana-instagram-ugly-dolce-and-gabbana-a8401121.html In March 2018 Stefano Gabbana called Selena Gomez "ugly" in the comment section of the catwalk Italias instagram feed. Fans hit back calling him a cyber bull y. Stefano Gabbana deinfatley has a reputation for controversial and unfiltered comments on social media. Gabbana wrote, " “è proprio brutta,” which translates to, she is so ugly.  Selena Gomez fans instantly shot back at the designer with lots of hatred and calling him a cyber bully and saying his actions were un acceptable. In a post uploaded to his Instagram story he mocked fans who requested he apologised to Gomez by putting a screenshot and putting on "My name is Selena!!! #s...

Day 5:  Instagram: followers: 19.2M This has increased by 100,00 over the 5 days I have done this review so far, this shows that people are definitely still active and is constantly increasing. By actively posting and being consistent the followers will continue to increase. They have done another 3 posts promoting their new campaign all still using the hashtag #DGCampaign, #DGSS19, #DGDNA. None of the posts are the same and it shows a different persons vision with different celebrities in each. There is 5 different photographers and each one has a different view for the new campaign and they have all done it differently and each different vision is being shown over the social media.  Twitter:  Still the same Cover photo and profile picture.  Tweets:15.6K following: 416  Followers: 5.26M Again the same posts have been posted to the twitter account as well as the instagram. They have ones from different photographers...

Links: https://www.elle.com/fashion/a30729/dolce-and-gabbana-spring-2016-runway-selfies/ https://www.vogue.co.uk/gallery/dolce-gabbana-selfie-show-milan-fashion-week http://www.dolcegabbana.com/discover/9-tips-to-take-the-perfect-selfie/ https://www.vogue.com/article/dolce-gabbana-selfies-models-spring-2016 https://www.youtube.com/watch?v=jwzB9-fJGts Models take selfies on the Dolce and Gabbana runway  In the Spring/Summer 2016 runway the models walked down the catwalk with iPhones and took selfies, the selfies were then projected onto a big screen and then they were posted on the Instagram page. The hashtags that went with this project were - "#DGselfie, #ITALIAISLOVE or #dolcegabbana".  All of the iPhones they were using had a matching case which went with their Italian Luxe look. The front row had large screen projectors that showed the selfies coming up as soon as they were taken, this was seen as a source of amusement but also a good way for the crowd to see...

#DGCelebs On the instagram page there is a highlight called "#DGCelebs" this is the story which shows all of the celebrities wearing Dolce and Gabbana. This celebrity promotion is a really clever way of showing viewers how to wear Dolce and Gabbana and showing how popular the brand is.  Emma Roberts Naomi Campbell Sonia Ammar Ashley Graham Eva Herzigova Emma Weymouth Maluma Juliana Paiva Nicholas Sprattes Veronica Ferraro Tao Robbie Williams Karry Wang Zhang Ruoyun Mariano Di Vaio and Eleonora Brunacci Di Vaio Hugh Jackman The Rock  Bruna Marquezine Maluma Cardi B Little Mix