Social Media Review Conclusion

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Conclusion:

Instagram statistics:
Day 1
Followers: 19.1M
Posts: 7,897
Following: 3

Day 7:
Followers:19.2
Posts:7916
Following: 3

Results: The followers of the instagram account went up by 100000 people in a week, there was 3 posts a day and went up by 19 over the week (this doesn't include the first 3 posts on day 1) 

Twitter: 
Day 1
Posts: 15.6K
Followers: 5.26M
Following: 416

Day 7
Followers: 5.26M
Posts:15.6K
Following: 416
Results: We can see that this shows that the twitter account isn't as active as the instagram account, Although the same posts were posted to each social media page the instagram had much more interactivity and they gained much more followers than the twitter. 

Youtube:
Day 1:
Subscribers: 323K

Day 7: 
Subscribers: 326K

The brand did not post anything or have any action other than changing their cover photo after the first day. despite this we can see that the number of subscribers has increased and they are active, this could be because the link in the Instagram post is still linked to their apology video on youtube. D&G perhaps didnt want to post anything on their YouTube as they wanted the apology video to hbe the first thing people came across on their page so there apology seemed sincere and authentic. 

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