Consumer demographic using Instragram
https://www.statista.com/statistics/325587/instagram-global-age-group/
distribution of instagram users by age as of January 2018.
This information is really useful as we can see that when Dolce and Gabbana are using social media and influencer marketing over instagram as they have been in the past it is mainly targeting 18-34 year olds which is 61% of instagram users.
This shows that this marketing isn't likely to be seen by people over 34 and they may feel neglected and like the brand doesn't want them to notice their new products and campaigns.
I feel as though this kind of marketing will be very useful to target the younger generations and it probably the best kind of marketing possible to reach them. However I feel as though Dolce and Gabbana also need to do other types of marketing to include all of the consumers otherwise the older generations will miss out.
distribution of instagram users by age as of January 2018.
This information is really useful as we can see that when Dolce and Gabbana are using social media and influencer marketing over instagram as they have been in the past it is mainly targeting 18-34 year olds which is 61% of instagram users.
This shows that this marketing isn't likely to be seen by people over 34 and they may feel neglected and like the brand doesn't want them to notice their new products and campaigns.
I feel as though this kind of marketing will be very useful to target the younger generations and it probably the best kind of marketing possible to reach them. However I feel as though Dolce and Gabbana also need to do other types of marketing to include all of the consumers otherwise the older generations will miss out.
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