Current Consumer Demographic Moodboard

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This is my second attempt at the current consumer demographic moodboard, after the first one I wanted to make it more professional. I like the theme of the red that runs through as I think that it ties them all together nicely. The top image is Gucci however I do not think this has been made very clear and I could have put the logo in somewhere to ensure people who are not fashion conscious which brand I am talking about. I have positioned Gucci at the top as I believe they are the biggest threat and the biggest competitor for Dolce & Gabbana, I then have the rest in ascending order as to where I think they sit in the market currently. I like the simplicity of this moodboard as it has lots of white space and its not too complicated.



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