Proposed Social Media and Influencer marketing

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This moodboard is to show how the new brand D&G will use social media and influencer marketing to promote their products. I have said in my report that the brand needs to pick carefully which influencers they use to ensure that it has the correct audience to reach the right consumers. On this moodboard I have tried to include influencers who I think would be good for promoting D&G such as Daisey and Ellie O'Donnell. I have also got Cardi B wearing Dolce and Gabbana products as I think she targets the younger more millennial demographic. I have then put in exsisting campaigns including the #DGInfluencer campaign as I think the brand should continue to do things like this to target the right demographic. 

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