Slavery Sandals.

-

Slavery Sandals

Links:


In the Spring collection of 2016 Dolce and Gabbana released a sandal named "Slave sandal" and has increased racist connotations of the brand. This sandal cost $2,395 and was made from leather. 


"The Spring - Summer collection 2016 was a declaration of love to Italy, told through unique clothing and accessories on an imaginary journey through the wonders of this country," Dolce & Gabbana's website says of its new line. After people disagreed with this they changed the name of the sandal to "Decorative Flat Sandal In Napa Leather With Pom Poms" however the word "slave" was still embedded within their URL's. This is yet another controversy that could have been avoided and should never of been released with the name "slave sandal", this will make people not want to bu from the brand as they don't support their racist ways.

Comments

Post a Comment

Popular posts from this blog

Brand positioning maps

-
Image
Links: https://allllllllliago.wordpress.com https://huc7dg.wordpress.com/2015/05/17/dolce-gabbana-competitor-analysis/ https://icelandathletics.co/positioning-map.html All of these brand positioning maps show that Dolce and Gabbana are a high price point whilst having good quality. It is often in the same region as Versace, Chanel, Louis Vuitton and Gucci. 
Read more

Brand Positioning Maps - Current and Proposed

-
Image
Current: This brand positioning Map is where I feel the brand currently sits in the market against competitors. This map compare the quality and the price of the brand. I think Dolce and Gabbana has a high quality and a high price. However it is slightly cheaper than Prada and Gucci.  Proposed:  This is where I think my proposed brand D&G will sit against competitors in the market. I think it will be in the same area as competitors such as Moschino and Versus. It will be of a high price and high quality however it will be a lower price point than original Dolce and Gabbana brand. 
Read more

#BOYCOTTDOLCEGABBANA

-
Image
Melania Trump Normally brands would jump at the chance to dress the first family as it could make their brand thrive and increase publicity and sales, however many brands have spoken against dressing the First Lady Melania Trump. Many top fashion designers are turning down money and exposure by refusing to make outfits fro Ivanka and Melania Trump. Many designers are scared of the backlash they will receive on social media even if they are not 'Trump - haters ' themselves. however Dolce & Gabbana have been very vocal about supporting her.  She recently wore a $51,500 Dolce & Gabbana jacket whilst moving into the White House and was spotted wearing the brand on New Years eve. Stefano Gabbana also posted on instagram to show how proud he was to represent her. Many people turned against Dolce & Gabbana for this ands the hashtag #boycottdolceandgabbana started spreading widely over social media. Not only the general public and Trump haters went against the br
Read more