Tax Evasion

-

Tax Evasion


In June 2013 the Italian design duo Domenico Dolce and Stefano Gabbana were convicted by a lower court for failing to file tax declarations for the Luxembourg company Gado which was a subsidiary for Dolce and Gabbana. Prosecutors alleged Gado was set up to evade paying taxes in Italy. The case refers to the 2004 sale of its signature and D&G lines. The two denied charges and they breifly shut their Italian stores in protest. In April 2014 they were sentenced with a 20 month suspended jail sentence. The pair spent nearly 4 years trying to clear their names. Dolce's lawyer, Massimo Dinoia told 'WWD' that the latest ruling meant the case "is definitely closed with an unquestionable verdict that does not admit uncertainties: there is no case to answer.
This case was long and draining for both the designers and the company, the focus was changed to being on the case rather than on the designs and progress of the company. This could have affected the sales of the brand as well as people who believed the charges to be true could perhaps not want to buy from the brand as they believed they were criminals.

Links:

Comments

Post a Comment

Popular posts from this blog

Brand positioning maps

-
Image
Links: https://allllllllliago.wordpress.com https://huc7dg.wordpress.com/2015/05/17/dolce-gabbana-competitor-analysis/ https://icelandathletics.co/positioning-map.html All of these brand positioning maps show that Dolce and Gabbana are a high price point whilst having good quality. It is often in the same region as Versace, Chanel, Louis Vuitton and Gucci. 
Read more

Brand Positioning Maps - Current and Proposed

-
Image
Current: This brand positioning Map is where I feel the brand currently sits in the market against competitors. This map compare the quality and the price of the brand. I think Dolce and Gabbana has a high quality and a high price. However it is slightly cheaper than Prada and Gucci.  Proposed:  This is where I think my proposed brand D&G will sit against competitors in the market. I think it will be in the same area as competitors such as Moschino and Versus. It will be of a high price and high quality however it will be a lower price point than original Dolce and Gabbana brand. 
Read more

Competitors

-
Image
Competitors Links: https://allllllllliago.wordpress.com/2015/08/09/target-customers-competitors-brand-architecture-brand-position/ https://huc7dg.wordpress.com/2015/05/17/dolce-gabbana-competitor-analysis/ https://www.theguardian.com/fashion/fashion-blog/2015/jan/19/-sp-prada-versace-and-dolce-gabbana-hit-milans-catwalks http://academic.mintel.com/display/754863/?highlight#hit1 Top competitors of Dolce and Gabbana include: Gucci Italy has a very strong brand image and brand awareness, Gucci was founded in Italy in 1921, it is famous for its leather goods and craftsmanship of products. Gucci markets both Male and Female customers and age range 25-50, they also have a childrenswear line. Dolce and Gabbana has also got a market for each of these areas. Incomes of consumers for Gucci are very high, they are in a steady financial condition  Versace  Versace also origins in Italy in 1978. Donetella Versace the artistic director who took over from her brother who foun
Read more