Animal cruelty and ethics
Animal Cruelty
Dolce and Gabbana is NOT a cruelty free brand. This means that the brand tests on animals or finances animal testing. Dolce and Gabbana were exposed for torturing rabbits for 'Orylag fur'.
Orylag is a genetically manipulated breed of rabbit developed by France's national institute for agricultural research. The fur is known for its dense feel and is used by several luxury fashion brands including Dolce and Gabbana. The brand was recently exposed for the cruelty and torture of the rabbits. They found that there are hundred of rabbits forced to stand on wire floors for months and never seeing the light of day. They spend their entire lives in cramped dark cages and are confined to darkness for months. They suffer from dehydration, malnutrition and wounds as well as other injuries. One in four rabbits found in these facilities died from these stressors before they were scheduled for slaughter. those who survived were hung by there paws and there throats were slit and the blood was drained from there bodies, hundreds of rabbits are killed every single hour by Dolce and Gabbana.
A petition option is available on the PETA website and this is the statement which is sent "I'm appalled that your company continues to support the abuse and slaughter of rabbits and other animals for fur, even after a recent investigation by animal rights group L214 exposed horrific conditions on French Orylag rabbit fur farms, revealing that these animals are confined to decrepit, cramped cages, in which they're forced to stand on filthy wire floors for months without ever seeing the light of day. One in four rabbits observed in these facilities died from these stressors before they were scheduled for slaughter.
Those who survived the abuse were hung by their paws, their throats were slit, and the blood was drained from their struggling bodies as they slid down the conveyor line.
Horrific scenes like these have persuaded hundreds of major designers and retailers—including fashion icons Giorgio Armani, Bottega Veneta, Gucci, Michael Kors, and Ralph Lauren—to ban fur and opt instead for beautiful, luxurious faux fur, which doesn't harm animals.
When will you join them and stop supporting the suffering of these intelligent, gentle beings? Until you do, I will be shopping elsewhere and will urge all my friends and family members to stay away from Dolce & Gabbana."
There are many fashion houses who have now stopped the use of any animal testing or fur including; Giorgio Armani, Gucci, Micheal Kors and Ralph Lauren. Other luxury brands such as Stella McCartney are leading an example into the eco-fashion world. Ethical lifestyles says; "Consumers are becoming increasingly aware of what products are made of, and where they come from. Stella McCatney is leading the way in luxury eco-friendly fashion. The company has taken its core commitments and translated them into its new flagship store paving the way for luxury brands to make reclamation and sustainability a way of life". Mintel's ethical lifestyles - UK June 2018 report found that 37% of UK consumers say that animal welfare is important to them and will effect where they buy from. Thats just under half of all consumers. This is definitely something Dolce and Gabbana should consider not only for ethical reasons but also from a business point of view, if the designers themselves don't care about animal well-being the consumer who is buying the product does.
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