Competitors
Competitors
Links:
https://huc7dg.wordpress.com/2015/05/17/dolce-gabbana-competitor-analysis/
https://www.theguardian.com/fashion/fashion-blog/2015/jan/19/-sp-prada-versace-and-dolce-gabbana-hit-milans-catwalks
http://academic.mintel.com/display/754863/?highlight#hit1
https://www.theguardian.com/fashion/fashion-blog/2015/jan/19/-sp-prada-versace-and-dolce-gabbana-hit-milans-catwalks
http://academic.mintel.com/display/754863/?highlight#hit1
Top competitors of Dolce and Gabbana include:
Gucci
Italy has a very strong brand image and brand awareness, Gucci was founded in Italy in 1921, it is famous for its leather goods and craftsmanship of products. Gucci markets both Male and Female customers and age range 25-50, they also have a childrenswear line. Dolce and Gabbana has also got a market for each of these areas. Incomes of consumers for Gucci are very high, they are in a steady financial condition
Versace
Versace also origins in Italy in 1978. Donetella Versace the artistic director who took over from her brother who founded the brand and was killed in 1997. They also have a very strong style and hold a very strong position within the luxury industry. Versace also manufactures homewear, such as table wear etc. Versace also has a hotel and all of the bed sheets, bath robes and towels etc are designed and made by Versace. Target market, 25 - 40l customer incomes are from middle to high. their target customers are gradually becoming more younger and creative in recent years.
PRADA:
app - most expensive
They have very similar store designs as you can see in these pictures. They also have a very similar price point with Versace being slightly under the average for Dolce and Gabbana.
app - most expensive
Here is a brand positioning map showing Dolce and Gabbana and the 2 competitors are up with a high cost and high quality whilst other brands including Topshop and H&M are at low cost with low quality. There is more brand positioning Maps on my post showing existing brand positioning maps.
According to a article by the Guardian Prada, Versace and Dolce and Gabbana are Milans fashion power trio. All three of these are Italian fashion houses dating back to early 1900's.
According to Mintel academy, consumers aged 35 and under are the most engaged with these designer brands, showing a preference for Dolce & Gabbana, Gucci, Micheal Kors and Burberry. Gucci has the highest consumer perception of quality and reputation. which helps to encourage more trust than other brands.
Of these brands DKNY has the strongest perception of offering value, the highest perception of accessibility and the lowest perception of exclusivity, which may also result in a lower proportion of standout. Micheal Kors stands out as the favourite brand on the list and has one of the highest levels of recommendation and proportion of excellent responses whilst it has a lower usage than more established brands. Burberry is seen as one of the most accessible brands.
According to Mintel academy, consumers aged 35 and under are the most engaged with these designer brands, showing a preference for Dolce & Gabbana, Gucci, Micheal Kors and Burberry. Gucci has the highest consumer perception of quality and reputation. which helps to encourage more trust than other brands.
Of these brands DKNY has the strongest perception of offering value, the highest perception of accessibility and the lowest perception of exclusivity, which may also result in a lower proportion of standout. Micheal Kors stands out as the favourite brand on the list and has one of the highest levels of recommendation and proportion of excellent responses whilst it has a lower usage than more established brands. Burberry is seen as one of the most accessible brands.
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