Marketing and Brand strategy job roles lecture

Marketing and Brand Strategy Job Roles lecture 

Monday 21st Jan

Job Roles

Content marketing: 

Content marketing requires a wide range of team members who specialise in different areas of digital content strategy. 

Content marketing manager: 

• Manages the ‘content team’
• Oversees marketing campaigns, working with strategists and planners
• Works towards targets, leads and budgets 

Content copy writer/ designer:

• Writes a range of appropriate copy, being passed on to a designer to artwork

Content marketing:

• Carries out research to support marketing strategies, as well as feedbacking this back to the marketing team

Brand manager:

• Ensure that a brand remains recoupnisable up to date and exciting to customers.brand managers plan ways to promote, and change the public perception of brands

Digital brand manager: 

• Ensures the digital aspects of marketing within the brand, I.e. website reflect the right brand image and sit inline with marketing strategies.

Product manager: 

• Ensures that the right products are being sold, fitting in with the brand identity, whilst being on trend and right for the brand demographic/ consumer. Also allows for product related content to be created. 

Social media marketing analysis 

• Analyses social media performance across different platforms
• Social media marketing coordinator/ planner
• Works with SMM manager to co-ordinate content across brand and influencer account

Social Media Marketing Manager

eCommerce: 

• Ecommerce marketing seeks to draw the attention of internet users to the brand snap products offered by online stores through pay per click advertising, search engine marketing, search engine optimisation, display advertising, affiliate marketing and email marketing 

eCommerce manager 

• Oversees the team, setting taregets and that the team is working towards achieving company goals and targets

Website developer 

• Works with the eCommerce manager, copywriter and designer to design build and maintain an on brand and up to date website

Website/ Email Designer / copywriter

• Designs or writes copy for a range of websites/ email/ advertising content. 

eCommerce analyst

• Analyses website performance in relation to sales and engagement

eCommerce brand manager

• Ensures the digital aspects of marketing within the brand I.e. websites reflect the right brand image and sit inline e wit the marketing strategies 

eCommerce / product manager

• Ensures that the right products are being sold fitting in with the brand identity, whilst being on trend and right for the brand demographic
• Also allows for content to be created with products sitting in line with content and campaigns for example. 

Ecommerce planner and strategist 

• Plans and forecasts relevant marketing strategies, in line with busyness needs and targets, whilst keeping on trend and true to brand

SEO manager 

• Developing and implementing effective search engine optimisation strategies

PR and events management:

Public relations roles cover both traditional and online marketing strategies to enhance their visibility and influence consumers investors employees business affiliates and the media. 

PR manager 

• Manages the PR and events treat wires towards company goLS and overseers budgets and planning 

PR assistant 

• Works with the PR manager to co - ordinate press, media events, influencer bookings etc

Event director:

• Oversees the running and execution of events

Event planner:

• Works the PR manager and events director to plan and stategies event in line with company plans goals and targets

Social media outreach executive: 

• Reaches out to bloggers and brand =ambassadors, building the brands consumer base and collaborators
• Works alongside the PR and Social Media teams 

Blog manager 

• Oversees online blogs working with and co-ordinating copywriters designers and content creators

Market research 

Market research is essential to the development of marketing strategies and business planning these jobs requiem analytical and problem solving skills. 

Market research manager

• Over see team 
• Over see research budget and directs on topics of research in line with business needs and plans

Market research lead

• Works with the MR director to plan and co-ordinate market research project
• Leads on carrying out market research 

Market research assistant: 

• Assists with carrying out markets research. 

Market research interviewer 

• Market research interviews spend their days interviewing potential customers about their views and on a target populations who would most likely buy a product and collect relevant qualitative and quantitive research

Research

• Analyses collected and Smeet research Dara, identify changes and forecast trends with can be implemented by a brand/ company
• Advertising communication and promotion 

Graphic designer 

• Designs and creams and range if Digital and print based artwork, communicating a specific message to a specific audience

Copy writer

• Writes a range of digital and print based content for the brand based on their needs and plans

Art director 

• Art directors are responsible for the overall visuals aspects and image of an advertising or media campaign. 

Photographer/ retoucher 

• Responsible for photographer and editing and retouching a range of content events campaigns for example. 

Filmographer 

• Responsible for filming and editing a range of video content, including events and campaigns for example. 

Creative director/ Manager 

• Responsible for overseeing planning and directing all creative aspects of the brand 
• Creates concepts and brand guidelines for brands
• Works closely with and manages art directors designers writers etc.