Swot Analysis

-
This is a SWOT analysis taken from:
https://www.mbaskool.com/brandguide/lifestyle-and-retail/990-dolce-and-gabbana.html

Strengths:
1. Strong brand image
2. Loyal customers
3.Innovative and unique products suiting people’s taste for change and quality launched frequently 
4. Large portfolio of brands

 Weaknesses:
1.Highly priced products limits its customer base to the elite and rich people
2.Highly affected by the economic fluctuations, thus having higher sales when market conditions are better and vice versa
3.Strong competition from othyer luxury brands

 Opportunities:
1.Growing luxury markets with growth in economies like India and China
2.Product and services expansion throughout the world
3.Innovation in products

 Threats:
1.Strong competitors competing in terms of innovation, style and elegance
2.Difficult to break the loyalty of customers towards other brands
3.Huge investments in promotion of the brands

Comments

Post a Comment

Popular posts from this blog

Brand positioning maps

-
Image
Links: https://allllllllliago.wordpress.com https://huc7dg.wordpress.com/2015/05/17/dolce-gabbana-competitor-analysis/ https://icelandathletics.co/positioning-map.html All of these brand positioning maps show that Dolce and Gabbana are a high price point whilst having good quality. It is often in the same region as Versace, Chanel, Louis Vuitton and Gucci. 
Read more

Brand Positioning Maps - Current and Proposed

-
Image
Current: This brand positioning Map is where I feel the brand currently sits in the market against competitors. This map compare the quality and the price of the brand. I think Dolce and Gabbana has a high quality and a high price. However it is slightly cheaper than Prada and Gucci.  Proposed:  This is where I think my proposed brand D&G will sit against competitors in the market. I think it will be in the same area as competitors such as Moschino and Versus. It will be of a high price and high quality however it will be a lower price point than original Dolce and Gabbana brand. 
Read more

Layout Design Development

-
Image
Here are some screen shots I took earlier on in my marketing report development. This useful to look back at and see the improvements I have made, I also think it is useful to keep them incase I didn't like how I had changed it and wanted to go back to how it was. I definitely think in the first spread threre it too much going on and it needs to be made much more simple, I also think that the text needs to be positioned into the middle of the page in the last one. I am happy with the changes I Made to these spreads and it definitely took a long time to figure out how I wanted my report to finally look. 
Read more