Final Report - ISSU

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Brand positioning maps

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Links: https://allllllllliago.wordpress.com https://huc7dg.wordpress.com/2015/05/17/dolce-gabbana-competitor-analysis/ https://icelandathletics.co/positioning-map.html All of these brand positioning maps show that Dolce and Gabbana are a high price point whilst having good quality. It is often in the same region as Versace, Chanel, Louis Vuitton and Gucci. 
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Brand Positioning Maps - Current and Proposed

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Current: This brand positioning Map is where I feel the brand currently sits in the market against competitors. This map compare the quality and the price of the brand. I think Dolce and Gabbana has a high quality and a high price. However it is slightly cheaper than Prada and Gucci.  Proposed:  This is where I think my proposed brand D&G will sit against competitors in the market. I think it will be in the same area as competitors such as Moschino and Versus. It will be of a high price and high quality however it will be a lower price point than original Dolce and Gabbana brand. 
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#BOYCOTTDOLCEGABBANA

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Melania Trump Normally brands would jump at the chance to dress the first family as it could make their brand thrive and increase publicity and sales, however many brands have spoken against dressing the First Lady Melania Trump. Many top fashion designers are turning down money and exposure by refusing to make outfits fro Ivanka and Melania Trump. Many designers are scared of the backlash they will receive on social media even if they are not 'Trump - haters ' themselves. however Dolce & Gabbana have been very vocal about supporting her.  She recently wore a $51,500 Dolce & Gabbana jacket whilst moving into the White House and was spotted wearing the brand on New Years eve. Stefano Gabbana also posted on instagram to show how proud he was to represent her. Many people turned against Dolce & Gabbana for this ands the hashtag #boycottdolceandgabbana started spreading widely over social media. Not only the general public and Trump haters went against the br
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