Final Report - ISSU

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Brand positioning maps

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Links: https://allllllllliago.wordpress.com https://huc7dg.wordpress.com/2015/05/17/dolce-gabbana-competitor-analysis/ https://icelandathletics.co/positioning-map.html All of these brand positioning maps show that Dolce and Gabbana are a high price point whilst having good quality. It is often in the same region as Versace, Chanel, Louis Vuitton and Gucci. 
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Layout Design Development

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Here are some screen shots I took earlier on in my marketing report development. This useful to look back at and see the improvements I have made, I also think it is useful to keep them incase I didn't like how I had changed it and wanted to go back to how it was. I definitely think in the first spread threre it too much going on and it needs to be made much more simple, I also think that the text needs to be positioned into the middle of the page in the last one. I am happy with the changes I Made to these spreads and it definitely took a long time to figure out how I wanted my report to finally look. 
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Brand Positioning Maps - Current and Proposed

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Current: This brand positioning Map is where I feel the brand currently sits in the market against competitors. This map compare the quality and the price of the brand. I think Dolce and Gabbana has a high quality and a high price. However it is slightly cheaper than Prada and Gucci.  Proposed:  This is where I think my proposed brand D&G will sit against competitors in the market. I think it will be in the same area as competitors such as Moschino and Versus. It will be of a high price and high quality however it will be a lower price point than original Dolce and Gabbana brand. 
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