Recommendations - App

One of my recommendations for Dolce and Gabbana would be to create an App for smartphones. Competitors such as Gucci have a really successful App which is made to keep consumers informed and up to date with the brand. This is a good way of creating relationships with consumers as if allows them to check whats new with the brand and what changes are being made. 

I think Dolce and Gabbana should have clothing on their app and make it accessible for people to buy at the click of a button. There should be push notifications so that the consumer gets a reminder regularly about whats new so and that way they are kept in touch with Dolce and Gabbana and new products, campaigns and decisions within the company.

This App is a good idea to have for the new millennial brand which is another one of my recommendations, as millennials are very current with technology and it would be used more by this demographic than with the older more traditional consumers. 

By not having an app Dolce and Gabbana are at a disadvantage, sometimes the only way consumers are kept up to date with what the brand is doing is through negative input on social media, by having an app they could take the attention away from this negativity by posting up to date posts about their new outlook on the company which consists of my recommendations. They also could be missing out on sales as consumers have to go through more effort to go online to check whats new in or look on their email rather than really quickly checking the app and it is much more accessible. Not every one checks their e-mails however with notifications on their phone they cant miss it.