Fashion Management and Marketing 1

Here are some screen shots I took earlier on in my marketing report development. This useful to look back at and see the improvements I have made, I also think it is useful to keep them incase I didn't like how I had changed it and wanted to go back to how it was. I definitely think in the first spread threre it too much going on and it needs to be made much more simple, I also think that the text needs to be positioned into the middle of the page in the last one. I am happy with the changes I Made to these spreads and it definitely took a long time to figure out how I wanted my report to finally look. 

"  Domenico Dolce and Stefano Gabbana are the most successful design partnership in fashion history. Since they burst on to the scene in Milan in the eighties, their multi-million-dollar women's line, menswear, underwear, shoes jewellery and swimwear empire has become one of the dominating forces in Italian – and world – fashion. Every year, the opulent and dramatic presentations, in ever-more spectacular locations, of their successful 21st-century haute couture line Alta Moda are rapturously received by the fashion press." I bought this book as I thought it would be really useful to get as much information as possible about Dolce and Gabbana from different sources, not only from on-line but also from journals and books. I found this book really interersting to read and I found out a lot more information about D&G than I could find out online. It also had some amazing visuals and graphics and it also included quotes from ...

Feedback: - If streetwear collaboration would you include a new designer such as Louis Vuitton hiring Virgil Abloh. - Be careful when talking about classical Italian designs as I have included some oriental inspired designs by Dolce and Gabbana - good recommendations and is perfect time for it in the industry - very strong primary research and large number of people asked in survey making it more reliable

I decided to make my own version of what I want the APP to look like as this is one of my recommendations. I have used images which all come from the Docle and Gabbana website so that it matches the website as much as possible, I have only selected images and products which I feel would be included in the proposed brand and targeted at a younger consumer. including the #DGMillenial and the #DGPatch. 

Contents page: I think my contents page is very basic, if I had more time I would like to of been more creative with this and experiment with artistic and visual ways to show my contents. However I do think it matches the theme throughout and represents the brand Dolce & Gabbana.  I chose this font as it is the closest font I could find to the Logo and website text that the brand use.  Introduction: I really like the rich royal colours in the picture on this page as I think it is very representative of the brand, the elegant floral designs is a good way to start my report as it is allowing the reader to visually see what the brands ideas and concepts consist of. I had difficulty when I exported my Indesign file as a PDF as I found that it lost the quality of my image, I tried to maximise the quality and change some of my images however I still found that they ended up being slightly blurred. I think the lines on the left hand side make it very compact...

Dolce and Gabbana Brand Marketing Report Executive Summary: The purpose of this brand marketing report is to critically analyse Dolce and Gabbana and see what issues are affecting their success. In order to create the report, the researcher provides information from both primary and secondary sources.   The researcher has produced a series of recommendations based on their analysis of the brand. These recommendations are directed towards re-building the success of the brand to re-position it, so it can become more successful in the luxury fashion market. Methodologies used include marketing frameworks such as marketing mix, PESTLE and SWOT analysis. The main findings concluded from this research are as follows: the lack of sensitivity over social media, this has caused outrage with consumers and led to numerous people and celebrities boycotting the brand; resulting in loss of sales. Ethical issues, the brand is trailing behind their competitors such as Gucci b...